Project: Yomost x Freefire 2022 Summer skin promotion events.
Understanding the brief: Our scopes were to create 2 distinguished TVCs along with their creative inputs for Social Media platforms, each would be 6 seconds in duration, for promoting Yomost x Freefire 2022 Summer Promotion.
Understanding the brief: Our scopes were to create 2 distinguished TVCs along with their creative inputs for Social Media platforms, each would be 6 seconds in duration, for promoting Yomost x Freefire 2022 Summer Promotion.
Creative Direction: 2 Creative directions that we came up with: Skin Concert and Skin Festival, in the setting of in-game world, as our goal was to create an immersive experience for the viewers as they dive in to the promotion just like an in-game character that could interact with the in-game world. We also use Motion Capture technology to create the most realistic movement for the character rigging.
Art Direction: We chose futuristic concepts for the in-game environment settings, specifically the slightly lighter cyberpunk tone and mood, fused with eye-catching neons and holograms.
Character motion capture breakdown
Environment design
Final TVC 1: https://www.youtube.com/watch?v=cSjnfB6FbQU
Final TVC 2: https://www.youtube.com/watch?v=J3mqJErDYjk
Thanks for viewing our project!
Contact us here: https://lumakeyvisuals.com/
Client: Yomost Vietnam
Agency: Vietnam Esport
Lumakey Team
Producer: Truong Lumakey
Director / Creative Director: Phan Phuong
3D / CGI Artist: Hao Zexy
Art Director / Visualizer: Loc Nguyen
